AI is changing how your organization works. The question is who's steering.

At Ajilda, I help leaders take control of their AI transformation instead of absorbing it chaotically.

I've been on every side of the table: two decades as a senior executive in FMCG, telecom, retail and data (NIQ, Orange) across the Middle East and North Africa, and today, hands-on inside software teams as an Agile coach, business analyst and QA lead. I know what a P&L feels like, and I know what a sprint feels like.

That's what I bring: agility that delivers results, not rituals.

What I do:

• Accelerate delivery. I rebuild team rhythms so that AI speeds up the work instead of adding noise.

• Transform how teams work. I redesign roles, skills and ways of working for a world where AI is a teammate, not a gadget.

• Keep humans in charge. AI executes. People decide. The organization stays yours.

• Make it measurable. Every change is tied to data, cost and business outcomes.

I work with founders and CEOs, especially software companies, who want to move fast without losing control.

Less theory. More traction. AI with a human hand on the wheel.